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It's My Life

Collaborative project working with The Ministry of Health and Massey University in conjunction with the Smokefree Aotearoa 2025 initiative. Our design work gained recognition in the NZ media featuring on both Breakfast and TV3. We designed the initial aesthetic, brand identity and promotional material. It’s My Life encourages youth to share their opinions on smoking by creating apps, posters or videos to win some sweet prizes.

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